Identification of areas where a person with a disability can bring real
positive skills and expertise to specific jobs. This can make it
easier for a person with a disability to gain assistance from
colleagues with parts of a job that they cannot do effectively.
The prime objective is to create situations where people with
disabilities can trade strengths and weaknesses with colleagues in
their work. This is particularly effective in team situations,
although it can also work in other employment scenarios.
Niche carving is of particular value to individuals who are
contemplating starting their own business. Experience shows that
generally those who have been successful in their own businesses have
carved out one or more niche markets in which they have been
successful. The value here is that one area, or niche, may be
busy, whilst another is quiet; it is also possible to develop and
transfer business between niches.
Niche carving works well as a tool to aid job design and relies heavily
on personal profiling to identify the best niches for an individual.
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